Stop focusing on the price tag.
Start Focusing on the value.

We help you make smarter purchasing decisions by understanding the long-term value of an item, not just its upfront cost by calculating the cost per use.

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cost per use

Buying Guides

Actionable advice for value-conscious consumers.

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Find the true cost of ownership

Our free and simple calculator helps you determine the cost per use or cost per wear for any item. Quantify the long-term value of a purchase in seconds and make smarter financial decisions.

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Our philosophy: buy fewer, better things

We champion a mindful approach to consumerism. By investing in higher-quality items that last longer, you not only save money over time but also reduce waste and live a less cluttered life. It’s about choosing quality and durability over disposability.